Cluster NPS Survey Responses into Themes

Free tools:ChatGPT, Claude, Gemini
Time:2 minutes
Difficulty:Beginner

What You'll Get

A structured theme analysis of your NPS open-text responses — with named themes, representative quotes, frequency estimates, and a priority ranking — ready to share with product and leadership.

The Prompt

Copy and paste this
Here are [number] NPS survey open-text responses: [paste responses]. Cluster them into 3-5 themes. For each theme: name it, quote 1-2 representative responses, estimate what % of responses it covers, and rate the urgency (High/Medium/Low).

Tips

If a theme looks off or too broad, ask "explain which responses led to that theme" — the AI will show its reasoning and you can decide whether to split or merge it. Works best with 20+ responses; fewer than that and the themes won't be statistically meaningful.